Why is it useful to use an app for your event attendees?

by | Apr 16, 2024 | Experiences for events | 0 comments

In today’s digital age, mobile apps have become one of the indispensable tools for a wide range of activities, and events are no exception. Apps designed specifically for events offer a variety of features and benefits that make the attendee experience more convenient, interactive and enriching. In this article, we’ll explore the reasons why your event attendees find it useful to use an app, from information accessibility to real-time interaction and more.

Quick access to relevant information 

1. Scheduling the event in an app 

Initially, one of the main advantages of using an event app is that it provides attendees with quick and easy access to the full event schedule. This includes details of sessions, conferences, workshops, activities and any last minute changes to the schedule.

2. Speaker and sponsor profiles for your guests

Event apps often include detailed profiles of speakers, exhibitors and sponsors, and allow attendees to learn more about the experts participating in the event and the companies behind it.

3. Event venue map

Another useful feature of event apps is the inclusion of interactive venue maps, which help attendees find their way around and easily find the locations of different sessions, exhibitors and areas of interest.

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Real-time interaction

4. Integrated social networking

Event apps often include integrated social networking features that allow attendees to connect with each other, share content, post real-time updates and engage in conversations about the event.

5. Surveys and feedback

Another way event apps encourage real-time interaction is through surveys and feedback forms. In addition, this allows attendees to provide instant feedback on sessions, speakers and the overall event experience.

6. Interactive sessions

It is worth noting that some event apps offer features for interactive sessions. On the one hand, live Q&A, real-time polls and on the other hand, games, which allow attendees to actively participate in the event activities.

Personalisation of the attendee experience

7. Personalised agenda 

Event apps often allow attendees to create a personalised agenda by selecting the sessions and activities they wish to attend. This allows them to plan their day according to their individual interests and preferences.

8. Notifications and reminders

Another useful feature of event apps is the ability to send notifications and reminders to attendees about upcoming sessions, programme changes and other important updates.

9. Access to exclusive content 

Finally, some event apps offer access to exclusive content, such as speaker presentations, background papers and additional educational materials, which can enrich the attendee experience and provide added value.

In short, using an event app offers a number of significant benefits for attendees, from quick access to relevant information to real-time interaction and personalisation of the experience. By providing a digital platform that facilitates communication, engagement and planning, event apps contribute to a smoother and more satisfying experience for all involved. Finally, in today’s digital age, where technology plays a fundamental role in almost every aspect of our lives, the use of an event app has become an indispensable tool for organisers and attendees alike.

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