by Cesc Riera | May 11, 2021 | Uncategorized
Given the current times in the face of the Coronavirus crisis situation, it can be difficult to know when is the best time to change your event planning strategy. Some event experts share the idea of starting to make some changes in the planning and format to find the...
by Cesc Riera | Jan 10, 2018 | Uncategorized, Uncategorized, Uncategorized, Uncategorized, Uncategorized, Uncategorized
As an event organizer, you are constantly thinking new strategies in order to improve the success of your event. In front of a new project, you have the opportunity to add new actions at your marketing plan. But, which ones will you need to include in order to gain...
by Cesc Riera | Jul 1, 2016 | Uncategorized
A few weeks ago Google made an announcement that will change the way the event industry uses mobile apps. At Google I/O 2016, the tech giant’s annual developer conference, Google announced a change that will revolutionize the way people use and adopt mobile apps...
by Cesc Riera | Jun 7, 2016 | Uncategorized
Content is King, as the saying goes. Event planners know that it is their task or even the most important part of their job to provide event attendees with relevant content. But most of us have been to at least one event where speakers and their presentations were...
by Cesc Riera | May 27, 2016 | Uncategorized
Event organizers are obsessing about increasing engagement and interaction at their events and measure a lot of data to prove ROI and their success. As a professional, you know that it comes down to a simple formula: participation needs to offer additional value to...
by Cesc Riera | May 13, 2016 | Uncategorized
The advent of the Internet age has allowed us to peddle our goods and services to almost every corner of the globe and dissect our market segments down to the narrowest of long tail customer profiles. Therefore, it should come as no surprise that many of us in...
