Índice de contenidos
Organising activities for an event is easy. Choosing the ones that will actually get attendees involved is a little more difficult.
Before adding games, networking dynamics or interactive sessions just because they sound fun, it is worth asking a simpler question: what do you want attendees to do, feel or remember?
A good event experience does not need to be complicated. Sometimes, a simple interaction at the right moment is enough to help people connect, participate or discover something they would otherwise have missed.
That is why we have put together 5 ideas you can adapt to congresses, conferences and corporate events depending on your audience and objectives.
1️⃣ Turn networking into a game
Networking often works better when attendees have a small reason to start the conversation. One idea is to adapt the classic “find your match” dynamic: give participants complementary profiles, interests or clues and challenge them to find the person who matches theirs. The activity becomes an easy icebreaker and gives attendees a natural reason to explore other participant profiles.
💡 TIP: if you are using an event app, include enough information in attendee profiles to make discovery useful. The aim is not just to complete the game, but to help people stumble across relevant contacts along the way.
If you want a more structured version, Meetings 1to1 can help attendees discover other participants, request meetings and build a personal meeting agenda before or during the event..
UPGRADE VIRTUAL EVENTS
In the Meetmaps platform there is the option to carry out 1to1 Meetings among attendees, the best option to find the perfect match and establish quality relationships for future business.
In addition, this option allows you to plan your meetings in advance so that on the day of the event you have an organized calendar with all the meetings closed in your personalized agenda.
There is also the option of creating virtual rooms for workshops: videoconferences to hold workshops with a small group of attendees, discuss specific topics and exchange ideas live between professionals and experts from any sector.
.
2️⃣ Make presentations more interactive
A presentation does not need to be a one-way conversation. Live questions, polls and Q&A can give attendees a reason to participate while the session is happening, rather than waiting until the final five minutes to raise their hand.
With the Meetmaps Event App, organisers can activate features such as Q&A and live polls so attendees can participate directly from their phones.
You can also use these tools to change the rhythm of the session: start with a question, check the audience’s opinion halfway through or ask attendees to vote before revealing a result.
🧠 TO REMEMBER: interaction works best when it adds something to the content. You do not need a poll every five minutes just because the tool is available.
UPGRADE VIRTUAL EVENTS
Without straying too far from reality you can use these features of direct interaction with the speaker of the conference or presentation through live chat, questions to the speaker or voting.
These functionalities are key to use in congresses and virtual events, since the participants will be able to ask questions and vote freely to the expert through their cell phones.
PRO TIP: Open a thematic channel within the web so that attendees can generate debate around the discussion and extend the event for more days.
.
3️⃣ Use gamification with a clear purpose
Gamification can turn small actions into part of the experience. You might challenge attendees to complete missions, scan QR codes around the venue, answer a quiz or participate in a ranking linked to different activities.
Meetmaps currently includes gamification options such as quizzes, QR-code missions, surveys and likes contests, depending on the modules activated.
The key is to connect the game with the event itself. For example, instead of simply earning points for random actions, attendees could scan QR codes at sponsor stands, answer questions after selected sessions or complete a short discovery route through the venue.
💡 TIP: keep the reward proportional to the effort. A small prize can work perfectly for a short activity; a more complex challenge needs a stronger reason to participate.
4️⃣ Create room for last-minute opportunities
Not every memorable moment needs to be planned months in advance. Events happen live, and sometimes an unexpected opportunity appears: extra seats in a workshop, a speaker offering an informal Q&A, a sponsor inviting attendees for coffee or a new activity becoming available during the day.
The important thing is being able to communicate it quickly. Push notifications can be especially useful for this type of situation. Meetmaps allows organisers to send notifications from the dashboard or App and link them directly to modules such as Agenda, Surveys, Exhibitors or Meetings 1to1.
5️⃣ Create a photo challenge
Sharing photos on Instagram, Facebook or Twitter is part of our current social nature so we can also make it a viral and very cool activity for our event.
To perform this type of activity we will have to use apps that have the photo gallery module with moderator. At three different levels we can create this activity from less to more complex.
You could keep it simple:
Photo sharing: attendees upload their favourite moment of the day.
Or make it more playful:
Photo challenge: “Find three hidden details around the venue and upload one photo of each.”
Or connect it to team building:
Team mission: each group has to complete a photo checklist before the end of the event.
The activity itself is simple, but it encourages people to move around, notice more of what is happening and create content around the experience.
PRO TIP: If your event’s app allows you to link personal social networks, you can encourage attendees to share their photos with their friends and followers when they take them.
Because sometimes the moments attendees remember most are not the biggest ones, but the ones they actually took part in. Looking for new ways to activate your audience? Talk to our team and discover how to build more interactive event experiences with Meetmaps. 🚀