{"id":7080,"date":"2026-09-01T08:00:35","date_gmt":"2026-09-01T06:00:35","guid":{"rendered":"https:\/\/blog.meetmaps.com\/?p=7080"},"modified":"2026-08-12T12:51:38","modified_gmt":"2026-08-12T10:51:38","slug":"increase-the-quality-of-your-networking-events-with-matchmaking","status":"publish","type":"post","link":"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/","title":{"rendered":"Increase the quality of your networking events with Matchmaking"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#what_is_event_matchmaking_and_how_does_it_improve_networking\" >What is event matchmaking and how does it improve networking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#how_does_event_matchmaking_work\" >How does event matchmaking work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#1_collect_information_about_attendee_profiles\" >1. Collect information about attendee profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#2_match_interests_preferences_and_rules\" >2. Match interests, preferences and rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#3_build_the_meeting_schedule\" >3. Build the meeting schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#4_make_meetings_easier_during_the_event\" >4. Make meetings easier during the event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#5_measure_what_happened_afterwards\" >5. Measure what happened afterwards<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#how_can_you_make_event_matchmaking_truly_effective\" >How can you make event matchmaking truly effective?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#1_match_quality_starts_with_the_data\" >1. Match quality starts with the data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#2_not_everyone_needs_to_be_able_to_meet_everyone\" >2. Not everyone needs to be able to meet everyone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#3_leave_room_for_people_to_decide\" >3. Leave room for people to decide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#4_measure_quality_not_just_quantity\" >4. Measure quality, not just quantity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.meetmaps.com\/en\/increase-the-quality-of-your-networking-events-with-matchmaking\/#from_improvised_networking_to_intentional_networking\" >From improvised networking to intentional networking<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">You can bring together 2,000 professionals, set aside an hour for networking and prepare the best coffee break in the world. But if someone is looking for distributors to enter a new market and ends up spending twenty minutes talking to someone who has nothing to do with that goal, something has gone wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because <\/span><b>networking is not about exchanging as many contacts as possible<\/b><span style=\"font-weight: 400;\">. It is about making sure the conversations that happen during the event are relevant to the people taking part. And that is where<\/span><a href=\"https:\/\/welcome.meetmaps.com\/en\/matchmaking\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"> <b>matchmaking<\/b><\/a><span style=\"font-weight: 400;\"> comes in: using information about <\/span><b>attendee profiles, interests and goals<\/b><span style=\"font-weight: 400;\"> to reduce some of the randomness and increase the chances of creating relevant connections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how does it actually work? And what makes a good matchmaking system different from a packed meeting schedule with very little real logic behind it? Keep reading to find out!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what_is_event_matchmaking_and_how_does_it_improve_networking\"><\/span><span style=\"font-size: 22px;\"><b>What is event matchmaking and how does it improve networking?<br \/>\n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/welcome.meetmaps.com\/en\/matchmaking\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"><b>Event matchmaking<\/b><\/a><span style=\"font-weight: 400;\"> is a system that connects attendees based on specific compatibility criteria, such as their industry, professional profile, needs, or what they are looking for and can offer. <\/span><span style=\"font-weight: 400;\">The main difference compared with more spontaneous networking lies in <\/span><b>what happens before the conversation starts<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">In a traditional networking setting, attendees decide who to speak to on the spot. That still has value and should not disappear: some of the best conversations at an event begin completely unexpectedly.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Matchmaking is not designed to replace that. What it does is <\/span><b>reduce the role of chance when there is a clear networking objective<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Imagine, for example, a<\/span><a href=\"https:\/\/welcome.meetmaps.com\/en\/b2b-events\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"> <b>B2B event with buyers<\/b><\/a><span style=\"font-weight: 400;\">, suppliers and investors. Instead of hoping each attendee happens to meet the profiles they are interested in, the planner can collect information beforehand about what each person is looking for and use it to suggest<\/span><a href=\"https:\/\/welcome.meetmaps.com\/en\/1to1meetings\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"> <b>1:1 meetings<\/b><\/a><span style=\"font-weight: 400;\"> with a stronger level of fit.<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6900 alignright\" src=\"https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2021\/09\/MEETINGS-V1.2_Asignar-horarios-1024x640.jpg\" alt=\"\" width=\"425\" height=\"265\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means networking moves from <\/span><b>\u201cLet\u2019s see who I manage to speak to\u201d<\/b><span style=\"font-weight: 400;\"> to <\/span><b>\u201cThese are the people it could genuinely make sense for me to meet.\u201d <\/b><span style=\"font-weight: 400;\">And that small shift matters. Especially at events where a significant part of the perceived value depends on business opportunities and <\/span><b>connections between attendees<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s matchmaking systems work precisely with profiles, needs and goals collected in advance to structure meetings, rather than leaving all interaction entirely to chance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how_does_event_matchmaking_work\"><\/span><span style=\"font-size: 22px;\"><b>How does event matchmaking work?<br \/>\n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although every event may approach it slightly differently, an <\/span><b>event matchmaking<\/b><span style=\"font-weight: 400;\"> process usually follows a fairly clear sequence:<\/span><\/p>\n<p><b>Profile \u2192 Preferences \u2192 Match \u2192 Schedule \u2192 Meeting \u2192 Feedback<\/b><\/p>\n<p><span style=\"font-weight: 400;\">And what is interesting is that the work begins well before attendees arrive at the venue.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_collect_information_about_attendee_profiles\"><\/span><span style=\"font-size: 18px;\"><b>1. Collect information about attendee profiles<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everything starts with<\/span><a href=\"https:\/\/welcome.meetmaps.com\/en\/event-registration\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"> <b>registration<\/b><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Alongside basic attendee details, the form can collect information that will later help create better connections: industry, job title, interests, goals, or even what the participant can offer to others.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_match_interests_preferences_and_rules\"><\/span><span style=\"font-size: 18px;\"><b>2. Match interests, preferences and rules<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With that information, <\/span><b>matchmaking software<\/b><span style=\"font-weight: 400;\"> can compare profiles and identify potential affinities according to the criteria defined for the event. <\/span><span style=\"font-weight: 400;\">There is an important distinction here: it is not simply about finding people who are \u201csimilar\u201d. In some events, the exact opposite is what creates value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A buyer may want to meet suppliers. A startup may be looking for investors. A company planning international expansion may need distributors in specific markets. So, beyond attendee interests, the planner can establish rules around <\/span><b>who can meet whom<\/b><span style=\"font-weight: 400;\">, apply segmentation or block certain combinations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_build_the_meeting_schedule\"><\/span><span style=\"font-size: 18px;\"><b>3. Build the meeting schedule<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once potential connections have been identified, one of the most time-consuming parts begins if it is managed manually: turning those potential matches into a workable <\/span><b>meeting schedule<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preferences, availability, time slots, spaces and potential conflicts all need to be taken into account. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6902 alignright\" src=\"https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2021\/09\/MEETINGS-V1.2_General-1024x640.jpg\" alt=\"\" width=\"415\" height=\"259\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an <\/span><b>automated matchmaking<\/b><span style=\"font-weight: 400;\"> system, much of this<\/span><a href=\"https:\/\/blog.meetmaps.com\/en\/b2b-event-matchmaking\/\" target=\"_blank\" rel=\"noopener\"> <b>networking process<\/b><\/a><span style=\"font-weight: 400;\"> can be managed directly from the platform to generate a preliminary meeting schedule. The planner can then review it, make changes and remain in control before publishing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is important: <\/span><b>automation does not mean giving up decision-making power<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology can solve the operational puzzle, while the organiser still defines the rules of the game. In fact, specialised platforms such as Meetmaps allow automatic assignments to be combined with manual adjustments to schedules, participants or locations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_make_meetings_easier_during_the_event\"><\/span><span style=\"font-size: 18px;\"><b>4. Make meetings easier during the event<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When event day arrives, each attendee can consult their <\/span><b>personal schedule with all planned meetings<\/b><span style=\"font-weight: 400;\">, including times and assigned locations. <\/span><span style=\"font-weight: 400;\">If anything changes, updates can be reflected automatically in the schedule, avoiding the need to manage changes across spreadsheets, emails and last-minute messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, <\/span><b>networking meetings<\/b><span style=\"font-weight: 400;\"> can take place face to face or, depending on the event format, through video calls. <\/span><span style=\"font-weight: 400;\">Technology does not need to do anything particularly flashy here. It just needs to do something very important: <\/span><b>make sure nobody has to wonder where they need to be, who they are meeting and at what time<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_measure_what_happened_afterwards\"><\/span><span style=\"font-size: 18px;\"><b>5. Measure what happened afterwards<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is one of the biggest differences between organising networking and simply providing a space where it might happen. <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6905 alignright\" src=\"https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2021\/09\/MEETINGS-V1.2_Metricas-1024x641.jpg\" alt=\"\" width=\"433\" height=\"271\" \/> <\/span><span style=\"font-weight: 400;\">If the process is digitalised, the planner can later analyse the<\/span><a href=\"https:\/\/welcome.meetmaps.com\/en\/software-to-measure-the-success-of-your-event\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\"> <b>data and metrics<\/b><\/a><span style=\"font-weight: 400;\"> to understand what happened with the proposed meetings: how many were requested, accepted, completed or rejected, where no-shows occurred and how participants rated them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes networking measurable and allows organisers to use the results to refine matchmaking rules for future editions. Platforms of this kind already make it possible to track requests, accepted meetings, completed meetings and absences.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how_can_you_make_event_matchmaking_truly_effective\"><\/span><span style=\"font-size: 22px;\"><b>How can you make event matchmaking truly effective?<br \/>\n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Automating the process helps, but having an algorithm does not guarantee <\/span><b>high-quality networking<\/b><span style=\"font-weight: 400;\"> on its own. <\/span><span style=\"font-weight: 400;\">In fact, a matchmaking setup can be technically flawless and still generate meetings that are not particularly relevant. There are four areas that make a real difference.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_match_quality_starts_with_the_data\"><\/span><span style=\"font-size: 18px;\"><b>1. Match quality starts with the data<br \/>\n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a fairly simple rule: <\/span><b>Poor profile = poor recommendation.<\/b><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">If all you know is that Carlos works in \u201cMarketing\u201d and Laura works in \u201cTechnology\u201d, you have very little information to decide whether they should meet.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The better you understand what each attendee is looking for, what they can offer, what their interests are and what they hope to achieve by attending, the more context the system has to suggest meaningful connections. <\/span><span style=\"font-weight: 400;\">That is why the design of the<\/span><a href=\"https:\/\/welcome.meetmaps.com\/en\/event-registration\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"> <b>registration form<\/b><\/a><span style=\"font-weight: 400;\"> is part of the matchmaking process. It is not something separate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, registration should not turn into a twenty-minute interview either. The key is to ask <\/span><b>only for the information you will actually use to create better connections later on<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_not_everyone_needs_to_be_able_to_meet_everyone\"><\/span><span style=\"font-size: 18px;\"><b>2. Not everyone needs to be able to meet everyone<br \/>\n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">More options do not always mean better networking. <\/span><span style=\"font-weight: 400;\">At certain<\/span><a href=\"https:\/\/welcome.meetmaps.com\/en\/b2b-events\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"> <b>B2B events<\/b><\/a><span style=\"font-weight: 400;\">, it may make much more sense to establish relationships such as:<\/span><\/p>\n<p><b>Buyers \u2194 Suppliers<\/b><\/p>\n<p><b>Startups \u2194 Investors<\/b><\/p>\n<p><b>Recruiters \u2194 Candidates<\/b><\/p>\n<p><span style=\"font-weight: 400;\">rather than allowing every possible combination.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The planner can define these rules, segment participants and even use blocklists when certain profiles should not be matched with one another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This reduces irrelevant requests and makes it possible to design networking around the actual goals of the event, something also recommended by platforms specialising in B2B matchmaking.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_leave_room_for_people_to_decide\"><\/span><span style=\"font-size: 18px;\"><b>3. Leave room for people to decide<br \/>\n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Matchmaking should help people make decisions, <\/span><b>not make every decision for them<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">A recommendation may look highly compatible on paper and still not feel relevant to one of the two participants. That is why it makes sense to combine automation with preferences, meeting requests or acceptance mechanisms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same applies from the planner\u2019s side. The system can generate a preliminary schedule, but the planner should still be able to review specific meetings, adjust timings or step in when necessary.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_measure_quality_not_just_quantity\"><\/span><span style=\"font-size: 18px;\"><b>4. Measure quality, not just quantity<br \/>\n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201c243 meetings took place.\u201d It sounds good. But on its own, it does not tell you very much. <\/span><span style=\"font-weight: 400;\">To understand whether the matchmaking has really worked, it is worth looking at a few<\/span><a href=\"https:\/\/welcome.meetmaps.com\/en\/software-to-measure-the-success-of-your-event\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"> <b>networking metrics<\/b><\/a><span style=\"font-weight: 400;\"> with a little more context.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Metric<\/b><\/td>\n<td><b>What it helps you understand<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Meeting requests<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Initial level of interest<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Completed meetings<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Real networking activity<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">No-show rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Commitment to scheduled meetings<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Meeting ratings<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Perceived quality of the meetings<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"from_improvised_networking_to_intentional_networking\"><\/span><span style=\"font-size: 22px;\"><b>From improvised networking to intentional networking<br \/>\n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Event matchmaking<\/b><span style=\"font-weight: 400;\"> is not about removing spontaneity or letting an algorithm decide who each person should speak to. It is about designing better conditions so that important connections have a greater chance of happening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collect the right data. Understand what each profile is looking for. Define rules. Suggest connections. Organise the meetings. And finally, measure whether those meetings actually created value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because if networking is one of the reasons your attendees come to the event, leaving it entirely to chance may not be the best strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With<\/span><a href=\"https:\/\/welcome.meetmaps.com\/en\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"> <b>Meetmaps<\/b><\/a><span style=\"font-weight: 400;\">, you can manage the entire <\/span><b>B2B matchmaking<\/b><span style=\"font-weight: 400;\"> process, from collecting preferences and generating meetings to building schedules and tracking results, while keeping control over the rules and overall organisation.<\/span><\/p>\n<p><b>Want to see how it could work at your next event?<\/b><a href=\"https:\/\/welcome.meetmaps.com\/en\/contact\/?utm_source=Blog&amp;utm_medium=inlink&amp;utm_campaign=matchmaking_at_events_how_to_improve_b2b_networking\" target=\"_blank\" rel=\"noopener\"> <b>Request a demo<\/b><\/a> <b>and discover how to create higher-quality connections between your attendees.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can bring together 2,000 professionals, set aside an hour for networking and prepare the best coffee break in the world. But if someone is looking for distributors to enter a new market and ends up spending twenty minutes talking to someone who has nothing to do with that goal, something has gone wrong. 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