{"id":6733,"date":"2016-04-11T13:08:58","date_gmt":"2016-04-11T11:08:58","guid":{"rendered":"https:\/\/blog2.meetmaps.com\/how-to-use-linkedin-to-promote-your-events\/"},"modified":"2021-09-15T17:56:27","modified_gmt":"2021-09-15T15:56:27","slug":"how-to-use-linkedin-to-promote-your-events","status":"publish","type":"post","link":"https:\/\/blog.meetmaps.com\/en\/how-to-use-linkedin-to-promote-your-events\/","title":{"rendered":"How To Use LinkedIn To Promote Your Events"},"content":{"rendered":"

LinkedIn to promote your events.<\/strong><\/em> Since its launch way back in 2003, LinkedIn has been on a meteoric growth run approaching half a billion users worldwide – 414 Million as of February with 2 more joining every second. In the process, they\u2019ve leapfrogged countless now-forgotten social networks to become one of the largest and fastest-growing platforms in existence. Despite its impressive growth and staying power, many event professionals still don\u2019t grasp the potential LinkedIn holds to promote their events, their brands and their customers to a targeted audience.<\/p>\n

What Makes LinkedIn So Great?<\/span><\/h5>\n

Sure, we know our way around Facebook Ads and how to blast our event hashtags on Twitter, but LinkedIn offers B2B event professional something the other platforms cannot: relevancy. While Facebook and Twitter trump LinkedIn in sheer number of users, it\u2019s the context within which those use interact on those respective platforms. Both platforms cater to people\u2019s personal interests, friends and family updates, which is a wide spectrum to say the least. However, LinkedIn is the social network for professionals. In short, it\u2019s where professionals socially interact when they\u2019re in \u201cwork mode\u201d and, if you\u2019re in the B2B event industry, that\u2019s precisely when and where you want to catch them.<\/p>\n

Furthermore, a large percentage of professionals, and brands themselves, (>50%) are not active on Twitter, meaning they log in less than once per month if they have an account at all. Therefore, by publishing your event and your branded content on LinkedIn, you\u2019re expanding your reach to an massive audience that may otherwise never have heard of your event and what you have to offer.<\/p>\n

How To Maximize Your Event\u2019s Impact On LinkedIn<\/span><\/h5>\n

Even you\u2019re not a heavy LinkedIn user, you\u2019re probably still aware that upon logging in you\u2019re met with a newsfeed, similar to Facebook and Twitter. Of course this feed displays the most recent and highly shared material of your collective contacts arranged in some secret algorithm, but that\u2019s just the tip of the proverbial iceberg. (read: You should still share personal and company updates)<\/p>\n

Beyond simply posting a personal or company update and crossing your fingers, LinkedIn offers an increasing amount of channels to raise awareness for your event, find potential partners and even target new sponsors.<\/p>\n

LinkedIn Groups<\/span><\/h5>\n

First, get to know LinkedIn Groups<\/a><\/span>. There are literally millions of public and private user-generated groups on LinkedIn, and within them there are sub-groups. Combined they cover every professional sector, niche, interest and target audience often even broken down by geographic region.<\/p>\n

Large event professional groups such as Event Planning and Event Management boast as many 313k members as of this writing, and you\u2019re able to join smaller subsets of that group once you’re approved as a member. This is a good place to start, but don\u2019t sell yourself short. There are probably dozens of relevant groups for your events and professional area of expertise. Find them!<\/p>\n

Once you\u2019re in, get to know the rules. You can\u2019t just go around blasting your event with links to ticket sales. Don\u2019t be that guy.<\/p>\n

Instead, bring value with you as a little present when you join a new group. Depending on the group and the context in which it\u2019s set, offer some industry news, a recent study or poll result, or highlight a little known fact. By leading with value, you don\u2019t risk alienating an existing user base that was just getting along just fine before you started spamming them with your event.<\/p>\n

Once you\u2019ve engaged a little in good faith, you\u2019ll be more comfortable and authentic with a soft sell about your upcoming event. Make your post personal and make sure it\u2019s relevant to the LinkedIn Group in which you\u2019re posting. Do not blanket spam all of your LinkedIn Groups with the same message. Again, don\u2019t be that guy.<\/p>\n

If you\u2019re honest and authentic about trying to bring value to a relevant LinkedIn Group with information about your event, you\u2019ll be met with open arms and professionals grateful for the new opportunity.<\/p>\n

LinkedIn Pulse<\/span><\/h5>\n

One of the newer features LinkedIn has poured investment into the last few years is Pulse<\/a><\/span>, they\u2019re publishing platform. Pulse is a powerful blogging platform because it\u2019s already connected to your existing connections, but can also catch fire and be shared into 2nd and 3rd level connections and beyond. If you\u2019re creating valuable content on your company blog, Pulse is a great way to syndicate that content and extend its value. You can then create custom articles related to your event and it\u2019s target demographic, ending each one with a call to action to buy tickets.<\/p>\n

However, perhaps even more powerful than publishing your own content on Pulse is your ability to access influencers<\/a><\/span>. Because each member’s\u2019 Pulse account is directly tied to their LinkedIn profile, Pulse is an incredibly personal and intimate channel. Even the most powerful and well known industry leaders will read the comments and activity taking place underneath their articles. Let\u2019s face it, publishing articles to a wide audience can be scary and make you feel vulnerable, whether you\u2019re Richard Branson or Cesc Riera (that\u2019s me btw).<\/p>\n

Therefore, take note of who in your field can really draw a crowd. Who are the movers and shakers that have a lot of pull with the audience you\u2019re looking to reach with your event? These are the people you want to follow and engage with on LinkedIn Pulse. Like their articles, ask them questions and share their content with your own followers. It\u2019s just one more case of give first, ask second – well really it\u2019s give, give, give, give, then ask, but you get the idea. It pays to provide value upfront.<\/p>\n

Playing the Long Game<\/span><\/h5>\n

Don\u2019t go into this exercise with only your next event in mind. LinkedIn is a powerful tool, but if you misuse it, people will remember. It\u2019s not about reaching the most people or making the most new connections, it\u2019s about creating mutually beneficial, long-term relationships with people that have the same professional interests as yourself. This approach is key to getting the most value from LinkedIn.<\/p>\n

We\u2019re always on the lookout to find new ways to use our social networks and bring value to our professional networks. What are some other best practices for increasing awareness for your events on LinkedIn.<\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn to promote your events. Since its launch way back in 2003, LinkedIn has been on a meteoric growth run approaching half a billion users worldwide – 414 Million as of February with 2 more joining every second. In the process, they\u2019ve leapfrogged countless now-forgotten social networks to become one of the largest and fastest-growing […]<\/p>\n","protected":false},"author":1,"featured_media":6735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-6733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nHow To Use LinkedIn To Promote Your Events<\/title>\n<meta name=\"description\" content=\"Reach a massive audience by using Linkedin to promote your events, the most powerful social network for professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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