<\/h4>\nIntroducing Instant Apps – Native Android Apps, without the installation<\/h4>\n![\"Android](\"https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2016\/07\/Android-Instant-Apps-in-the-Event-Industry-Meetmaps.png\")
<\/h4>\nAn evolution in app sharing and discovery, Android Instant Apps enables Android apps to run instantly, without requiring installation. Instant Apps lets you experience what you love about apps\u2014fast and beautiful user interfaces, high performance, and great capabilities\u2014with just a tap.<\/em><\/p><\/blockquote>\nThe impact of Android Instant apps will be enormous for the event industry (really for all business in general). If Google really pursues this approach, developers will be able to provide a lighter-weight, instant accessibility function to their mobile apps, completely bypassing the hardest challenge of mobile app reach: behavioral change.<\/p>\n
To getting a better handle on the actual implications of this, let\u2019s focus on our industry: event apps.<\/p>\n
The two largest problems facing event apps and the event professionals that need them are DOWNLOADS & ADOPTION<\/strong>.<\/p>\nThis is why Google\u2019s announcement is so revolutionary!<\/h4>\n
Let\u2019s be honest, most of us can\u2019t be bothered to download an entire app just for a conference or 2-day event. In response, some event organizers force the app on you by making it mandatory to download the app in order to register or access necessary content. Combine this with jammed wifi signals or\u00a0poor data coverage, you can quickly end up with a logistical nightmare or at least a very annoyed\u00a0audience.<\/p>\n
Instant apps can solve these two major pain points and provide a more engaging and interactive experience without the inconvenience of installing and registering another app.<\/p>\n
How To Benefit from Android Instant Apps<\/h4>\n
Well, Android Instant Apps aren\u2019t available yet. Google is opening the SDK (software development kit) to a small batch of beta users now and hopefully rolling the program out publicly this fall. If you\u2019re an event professional that relies on mobile apps for your events, you should contact these companies and inquire about their willingness and timeline to upgrade their apps to Instant.<\/p>\n
According to Google, existing Android apps are already equipped for the upgrade with minimal effort once the Instant Apps SDK is rolled out. Smart event app companies should be banging down the door to get early access and begin the process.<\/p>\n
Now, there\u2019s no guarantee that Google will stick with this strategy over the long-term. After all, we\u2019ve seen them swing and miss in the past, just ask all your friends using G+. However, given their lack of a strategy for handling the app store overload and consumers\u2019 demand for instant satisfaction, it\u2019s likely Google will stand behind this trend for good. Furthermore, it keeps you in their grasp longer than if you switch to a native app that they don\u2019t control.<\/p>\n
What’s Apple’s Take On All This?<\/h4>\n
Naysayers will continue to hate on the change and insist upon it\u2019s eventual demise, but it\u2019s never easy to predict which direction the winds of technology will blow. One of the strongest critiques of the Instant Apps announcement is that it\u2019s only relevant for Android users and the large swaths iPhone users is too large to ignore. If Apple doesn’t fall in line and announce their version of\u00a0Instant Apps, there’s a possibility this trend will lose steam. Ultimately, if there are iPhones in the pockets of your key audience segments, chances are Instant Apps won\u2019t be a cure all for increasing engagement and satisfaction at your next event.<\/p>\n
As\u00a0an event professional, the best thing to do is focus on your audience and their most critical needs. No need to jump on the latest bandwagon if it doesn\u2019t make sense for your business.<\/p>\n
<\/h4>\nAn evolution in app sharing and discovery, Android Instant Apps enables Android apps to run instantly, without requiring installation. Instant Apps lets you experience what you love about apps\u2014fast and beautiful user interfaces, high performance, and great capabilities\u2014with just a tap.<\/em><\/p><\/blockquote>\nThe impact of Android Instant apps will be enormous for the event industry (really for all business in general). If Google really pursues this approach, developers will be able to provide a lighter-weight, instant accessibility function to their mobile apps, completely bypassing the hardest challenge of mobile app reach: behavioral change.<\/p>\n
To getting a better handle on the actual implications of this, let\u2019s focus on our industry: event apps.<\/p>\n
The two largest problems facing event apps and the event professionals that need them are DOWNLOADS & ADOPTION<\/strong>.<\/p>\nThis is why Google\u2019s announcement is so revolutionary!<\/h4>\n
Let\u2019s be honest, most of us can\u2019t be bothered to download an entire app just for a conference or 2-day event. In response, some event organizers force the app on you by making it mandatory to download the app in order to register or access necessary content. Combine this with jammed wifi signals or\u00a0poor data coverage, you can quickly end up with a logistical nightmare or at least a very annoyed\u00a0audience.<\/p>\n
Instant apps can solve these two major pain points and provide a more engaging and interactive experience without the inconvenience of installing and registering another app.<\/p>\n
How To Benefit from Android Instant Apps<\/h4>\n
Well, Android Instant Apps aren\u2019t available yet. Google is opening the SDK (software development kit) to a small batch of beta users now and hopefully rolling the program out publicly this fall. If you\u2019re an event professional that relies on mobile apps for your events, you should contact these companies and inquire about their willingness and timeline to upgrade their apps to Instant.<\/p>\n
According to Google, existing Android apps are already equipped for the upgrade with minimal effort once the Instant Apps SDK is rolled out. Smart event app companies should be banging down the door to get early access and begin the process.<\/p>\n
Now, there\u2019s no guarantee that Google will stick with this strategy over the long-term. After all, we\u2019ve seen them swing and miss in the past, just ask all your friends using G+. However, given their lack of a strategy for handling the app store overload and consumers\u2019 demand for instant satisfaction, it\u2019s likely Google will stand behind this trend for good. Furthermore, it keeps you in their grasp longer than if you switch to a native app that they don\u2019t control.<\/p>\n
What’s Apple’s Take On All This?<\/h4>\n
Naysayers will continue to hate on the change and insist upon it\u2019s eventual demise, but it\u2019s never easy to predict which direction the winds of technology will blow. One of the strongest critiques of the Instant Apps announcement is that it\u2019s only relevant for Android users and the large swaths iPhone users is too large to ignore. If Apple doesn’t fall in line and announce their version of\u00a0Instant Apps, there’s a possibility this trend will lose steam. Ultimately, if there are iPhones in the pockets of your key audience segments, chances are Instant Apps won\u2019t be a cure all for increasing engagement and satisfaction at your next event.<\/p>\n
As\u00a0an event professional, the best thing to do is focus on your audience and their most critical needs. No need to jump on the latest bandwagon if it doesn\u2019t make sense for your business.<\/p>\n
An evolution in app sharing and discovery, Android Instant Apps enables Android apps to run instantly, without requiring installation. Instant Apps lets you experience what you love about apps\u2014fast and beautiful user interfaces, high performance, and great capabilities\u2014with just a tap.<\/em><\/p><\/blockquote>\n The impact of Android Instant apps will be enormous for the event industry (really for all business in general). If Google really pursues this approach, developers will be able to provide a lighter-weight, instant accessibility function to their mobile apps, completely bypassing the hardest challenge of mobile app reach: behavioral change.<\/p>\n To getting a better handle on the actual implications of this, let\u2019s focus on our industry: event apps.<\/p>\n The two largest problems facing event apps and the event professionals that need them are DOWNLOADS & ADOPTION<\/strong>.<\/p>\n Let\u2019s be honest, most of us can\u2019t be bothered to download an entire app just for a conference or 2-day event. In response, some event organizers force the app on you by making it mandatory to download the app in order to register or access necessary content. Combine this with jammed wifi signals or\u00a0poor data coverage, you can quickly end up with a logistical nightmare or at least a very annoyed\u00a0audience.<\/p>\n Instant apps can solve these two major pain points and provide a more engaging and interactive experience without the inconvenience of installing and registering another app.<\/p>\n Well, Android Instant Apps aren\u2019t available yet. Google is opening the SDK (software development kit) to a small batch of beta users now and hopefully rolling the program out publicly this fall. If you\u2019re an event professional that relies on mobile apps for your events, you should contact these companies and inquire about their willingness and timeline to upgrade their apps to Instant.<\/p>\n According to Google, existing Android apps are already equipped for the upgrade with minimal effort once the Instant Apps SDK is rolled out. Smart event app companies should be banging down the door to get early access and begin the process.<\/p>\n Now, there\u2019s no guarantee that Google will stick with this strategy over the long-term. After all, we\u2019ve seen them swing and miss in the past, just ask all your friends using G+. However, given their lack of a strategy for handling the app store overload and consumers\u2019 demand for instant satisfaction, it\u2019s likely Google will stand behind this trend for good. Furthermore, it keeps you in their grasp longer than if you switch to a native app that they don\u2019t control.<\/p>\n Naysayers will continue to hate on the change and insist upon it\u2019s eventual demise, but it\u2019s never easy to predict which direction the winds of technology will blow. One of the strongest critiques of the Instant Apps announcement is that it\u2019s only relevant for Android users and the large swaths iPhone users is too large to ignore. If Apple doesn’t fall in line and announce their version of\u00a0Instant Apps, there’s a possibility this trend will lose steam. Ultimately, if there are iPhones in the pockets of your key audience segments, chances are Instant Apps won\u2019t be a cure all for increasing engagement and satisfaction at your next event.<\/p>\n As\u00a0an event professional, the best thing to do is focus on your audience and their most critical needs. No need to jump on the latest bandwagon if it doesn\u2019t make sense for your business.<\/p>\nThis is why Google\u2019s announcement is so revolutionary!<\/h4>\n
How To Benefit from Android Instant Apps<\/h4>\n
What’s Apple’s Take On All This?<\/h4>\n
![\"Meetmaps](\"https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2016\/06\/Vectorized-Apple-Retina-MacBook-Pro.png\")