{"id":10541,"date":"2024-02-01T11:16:46","date_gmt":"2024-02-01T10:16:46","guid":{"rendered":"https:\/\/blog.meetmaps.com\/?p=10541"},"modified":"2024-02-15T12:18:44","modified_gmt":"2024-02-15T11:18:44","slug":"best-times-to-send-email-marketing-for-event-organisation","status":"publish","type":"post","link":"https:\/\/blog.meetmaps.com\/en\/best-times-to-send-email-marketing-for-event-organisation\/","title":{"rendered":"Best times to send email marketing for event organisation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.meetmaps.com\/en\/best-times-to-send-email-marketing-for-event-organisation\/#before_the_pre-sale\" >Before the pre-sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.meetmaps.com\/en\/best-times-to-send-email-marketing-for-event-organisation\/#during_general_sales\" >During general sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.meetmaps.com\/en\/best-times-to-send-email-marketing-for-event-organisation\/#pre-event_reminders\" >Pre-event reminders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.meetmaps.com\/en\/best-times-to-send-email-marketing-for-event-organisation\/#after_the_event\" >After the event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.meetmaps.com\/en\/best-times-to-send-email-marketing-for-event-organisation\/#what_is_the_ideal_frequency_to_send_emails\" >What is the ideal frequency to send emails?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.meetmaps.com\/en\/best-times-to-send-email-marketing-for-event-organisation\/#how_do_you_ensure_that_your_emails_reach_the_inbox_of_your_recipients\" >How do you ensure that your emails reach the inbox of your recipients?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.meetmaps.com\/en\/best-times-to-send-email-marketing-for-event-organisation\/#what_metrics_should_be_monitored_to_evaluate_the_success_of_an_event_email_marketing_campaign\" >What metrics should be monitored to evaluate the success of an event email marketing campaign?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Organizing an event requires a lot of time and effort, from selecting the venue to contracting the necessary services for its execution. However, it is not enough to have the whole organization process under control if you do not have a good marketing strategy. <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/welcome.meetmaps.com\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a><\/strong><\/span> is a very useful tool for the <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/blog.meetmaps.com\/en\/trends-in-event-organization-2024\/\" target=\"_blank\" rel=\"noopener\">promotion of events<\/a><\/strong><\/span>, as it allows you to reach a large number of people in a short time and at a low cost. But, what are the best times to send email marketing in the organization of events? Therefore, in this article, we explain it to you.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"before_the_pre-sale\"><\/span><b>Before the pre-sale<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">One of the best times to send email marketing during the organization of your event is before the pre-sale. The presale is a period in which accreditations are offered at a special price to a select group of people.\u00a0 For example, members of a fan club or cardholders of certain financial institutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, sending an email to these groups before the pre-sale can generate interest and excitement for the event. Secondly, this can lead to higher ticket sales in the pre-sale period and in the general sale.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9695 \" src=\"https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2021\/05\/email-marketing-292x300-1.png\" alt=\"\" width=\"463\" height=\"476\" \/><\/p>\n<h1><span class=\"ez-toc-section\" id=\"during_general_sales\"><\/span><b>During general sales<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Firstly, another good time to send email marketing is during general ticket sales. At this point, it is key to keep the public interested and excited about the event, as this can lead to higher sales and recommendation of the event to friends and family.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the email, it is important to include detailed information about the event, such as date, time, venue, guest artists, among others. Finally, it is also extraordinary to include images and videos that show the excitement and energy of the event.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"pre-event_reminders\"><\/span><b>Pre-event reminders<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Particularly, close to the date of the event, it is relevant to send email reminders to attendees. These reminders can include additional information, such as the exact location of the event, parking recommendations, door opening times, among others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is effective to remember that these emails should be sent in plenty of time so that attendees have the opportunity to plan their arrival and avoid any last minute problems.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8162 aligncenter\" src=\"https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2022\/02\/GIF-EMAILS-gif.gif\" alt=\"\" width=\"690\" height=\"388\" \/><\/p>\n<h1><span class=\"ez-toc-section\" id=\"after_the_event\"><\/span><b>After the event<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Once the event is over, it is important to send an email to the attendees to thank them for their presence and support for the event. In this email, you can include a summary of the event, photos and videos from the event, as well as information about future similar events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This email is an opportunity to maintain a connection with attendees and encourage their loyalty to the brand or event organizer.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2b5c2014-d09d-4e56-ac6c-50bc58eadf1c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2b5c2014-d09d-4e56-ac6c-50bc58eadf1c\" class=\"hs-cta-node hs-cta-2b5c2014-d09d-4e56-ac6c-50bc58eadf1c\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2228536\/2b5c2014-d09d-4e56-ac6c-50bc58eadf1c\"><img decoding=\"async\" id=\"hs-cta-img-2b5c2014-d09d-4e56-ac6c-50bc58eadf1c\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2228536\/2b5c2014-d09d-4e56-ac6c-50bc58eadf1c.png\" alt=\"CTA generico ENG\" \/><\/a><\/span><\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"what_is_the_ideal_frequency_to_send_emails\"><\/span><b>What is the ideal frequency to send emails?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">The ideal frequency to send email marketing during the organization of events depends on the type of event and the target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, it is recommended to send emails at least once a month before the event and once a week during ticket sales. However, it is noteworthy to avoid sending emails too frequently, as this can result in recipients feeling overwhelmed and deciding to unsubscribe from the mailing list.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"how_do_you_ensure_that_your_emails_reach_the_inbox_of_your_recipients\"><\/span><b>How do you ensure that your emails reach the inbox of your recipients?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Certainly, it is remarcable to follow good email marketing practices, such as segmenting the mailing list, using attractive and personalized subject lines, and optimizing content for mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, it is also important to avoid using spam terms in the email, such as &#8220;free&#8221;, &#8220;discount&#8221;, among others, as this can cause the email to be detected as spam and sent to the junk folder.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6496 \" src=\"https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2021\/07\/email-mkt-1-2.png\" alt=\"\" width=\"519\" height=\"583\" srcset=\"https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2021\/07\/email-mkt-1-2.png 684w, https:\/\/blog.meetmaps.com\/wp-content\/uploads\/2021\/07\/email-mkt-1-2-267x300.png 267w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/p>\n<h1><span class=\"ez-toc-section\" id=\"what_metrics_should_be_monitored_to_evaluate_the_success_of_an_event_email_marketing_campaign\"><\/span><b>What metrics should be monitored to evaluate the success of an event email marketing campaign?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Finally, the success of an event email marketing campaign is measured by the following metrics: open rate, click through rate, conversion rate, return on investment and number of tickets sold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The open rate indicates the percentage of people who opened the email. Undoubtely, the click-through rate indicates the percentage of people who clicked on a link in the email. The conversion rate indicates the percentage of people who bought tickets after clicking on the link in the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aditionally, <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/blog.meetmaps.com\/en\/the-importance-of-feedback-from-attendees-at-an-event\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a><\/strong><\/span> refers to the ratio between the cost of the email marketing campaign and the revenue generated from ticket sales. Finally, the number of tickets sold indicates the overall success of the email marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afterwards, email marketing is a very useful tool for the promotion of events. It allows you to reach a large number of people in a short time and at a low cost. The best times to send email marketing in event organization include before the pre-sale, during the general sale, pre-event reminders and after the event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that, it is important to follow good email marketing practices, such as segmenting the mailing list, using attractive and personalized subject lines, and optimizing content for mobile devices. It is also important to monitor key metrics to evaluate the success of the email marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In summary, by following these practices and sending emails at the right times, you can increase ticket sales and interest in the event, which can lead to a successful and profitable event.<\/span><\/p>\n<p><strong>Related blogs:<\/strong><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/blog.meetmaps.com\/en\/trends-in-event-organization-2024\/\" target=\"_blank\" rel=\"noopener\">Trends in event organization 2024<\/a><\/strong><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/blog.meetmaps.com\/en\/lead-scanner-the-tool-that-will-improve-networking-at-your-event\/\" target=\"_blank\" rel=\"noopener\">Lead Scanner, the tool that will improve networking at your event<\/a><\/strong><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/blog.meetmaps.com\/en\/what-is-a-festival-and-what-types-of-festivals-are-there\/\" target=\"_blank\" rel=\"noopener\">What is a festival and what types of festival are there?<\/a><\/strong><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/blog.meetmaps.com\/en\/complete-guide-to-use-event-apps\/\" target=\"_blank\" rel=\"noopener\">Complete guide to use event apps<\/a><\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizing an event requires a lot of time and effort, from selecting the venue to contracting the necessary services for its execution. However, it is not enough to have the whole organization process under control if you do not have a good marketing strategy. Email marketing is a very useful tool for the promotion of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-10541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best times to send email marketing for event organisation - Meetmaps Blog<\/title>\n<meta name=\"description\" content=\"Email marketing is a very useful tool for the promotion of events, as it allows you to reach a large number of people in a short time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.meetmaps.com\/en\/best-times-to-send-email-marketing-for-event-organisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best times to send email marketing for event organisation - 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