by Cesc Riera | May 27, 2016 | Uncategorized
Event organizers are obsessing about increasing engagement and interaction at their events and measure a lot of data to prove ROI and their success. As a professional, you know that it comes down to a simple formula: participation needs to offer additional value to...
by Cesc Riera | May 13, 2016 | Uncategorized, Uncategorized, Uncategorized, Uncategorized, Uncategorized, Uncategorized
The advent of the Internet age has allowed us to peddle our goods and services to almost every corner of the globe and dissect our market segments down to the narrowest of long tail customer profiles. Therefore, it should come as no surprise that many of us in...
by Cesc Riera | Apr 28, 2016 | Uncategorized
Choosing The Right Option To Finance An Event. Raising money is part of planning an event. Unfortunately, just how much of your great event idea you will be able to realize largely depends on the funds you can secure. When it comes to mitigating the financial risk,...
by Cesc Riera | Apr 22, 2016 | Uncategorized
Maximizing event impact. As an event planner, you are obviously fully invested in the success of your event. You have laid out a detailed plan for your event marketing activities and their integration, but what choices can you make that will expand the impact of your...
by Cesc Riera | Apr 18, 2016 | Uncategorized
Measuring Event Success Using Big Data. Over the last decade there has been a massive influx of new technologies and tools to enhance the experience of attendees in the event industry. Mobile apps, ticketing platforms, social marketing and audience analytics have...
by Cesc Riera | Apr 11, 2016 | Uncategorized
LinkedIn to promote your events. Since its launch way back in 2003, LinkedIn has been on a meteoric growth run approaching half a billion users worldwide – 414 Million as of February with 2 more joining every second. In the process, they’ve leapfrogged countless...
